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We shouldn’t have to write this: Beer is not an effective sun protection measure.

Updated: Jun 26, 2023

From the morons that brought you the Tide Pod Challenge (eating laundry detergent pods), the Blackout Challenge (self-asphyxiation), and the Skull Breaker Challenge (don’t ask) comes the Beer Tan Challenge. The drunkard’s fake tan.

As its name suggests, a beer tan is when you pour beer over yourself before laying out in the sun to bake. And, like most trends that originate on Tik Tok, it is both stupid and dangerous.

“WTF?” you might well ask.

Well, the logic goes that beer is made from hops. There is some science that suggests that the hops in beer activate melanin – the substance in our bodies which is responsible for making our skin darker.

Beer is for drinking!

This latest bonkers trend is really concerning when you consider that five or more sunburns can put you at risk of melanoma – the third most common skin cancer. More to the point, what a waste of beer!

Don’t waste your beer. It’s not going to improve your tan. At best you will smell like a pub carpet and attract every ant, hornet, bee, or stinging insect in the neighborhood. At worst, it could cause you serious harm.

There is no safe way to tan. If you are out in the sun, make sure you are hydrated. Cover up with suitable clothing. Use an SPF 30+ mineral sunscreen.


EPO9 was formed four years ago by a collection of surfers, scuba divers, snorkelers, swimmers and outdoor enthusiasts who worship the sun but really care about, and want to protect, the oceans and marine environment which brings us so much joy. Eponine Labs, LLC was incorporated in June 2022. Its mission is to manufacture a sunscreen that is truly non-toxic to the marine eco-system and ​will afford the user the highest standard of skin protection from the sun's harmful UV rays.

People choose Coral Sure Sunscreen for its broad spectrum protection and non-toxic, moisturizing properties. Learn more at

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